DALLAS, Nov. 21 /PRNewswire-FirstCall/ -- This Thanksgiving, consumers are lining up for more than the latest electronics gadgets and Christmas gifts. They're packing their carts with Dr Pepper's newest offering: Cherry Chocolate Diet Dr Pepper.
(Photo: http://www.newscom.com/cgi-bin/prnh/20071121/NYW041 )
This month, Cadbury Schweppes Americas Beverages is rolling out Cherry Chocolate Diet Dr Pepper, the third flavor extension in the brand's history. There's nothing diet about this delicious treat, which combines the great taste of Diet Dr Pepper with a sweet cherry dipped in luscious chocolate.
"Cherry Chocolate Diet Dr Pepper is the perfect indulgence for the holidays ... zero calories, zero carbs, zero guilt, and all the flavor of Dr Pepper," said Andrew Springate, vice president of marketing for CSAB. "Based on consumer response, we expect Cherry Chocolate Diet Dr Pepper will have a strong and devoted following."
Cherry Chocolate Diet Dr Pepper is only available for a limited time. Dr Pepper's first brand extension, Cherry Vanilla, launched in 2004 and was the company's most successful product introduction in more than a decade, and was followed by the wildly popular Dr Pepper Berries & Cream.
Dr Pepper is a leading brand in the beverage portfolio of Plano, Texas- based Cadbury Schweppes Americas Beverages (CSAB), a subsidiary division of Cadbury Schweppes plc (NYSE: CSG). CSAB is one of the largest producers of teas, juices and soft drinks in the Americas with a brand portfolio that includes Dr Pepper, 7UP, Snapple, Mott's Apple Juice, RC Cola, A&W Root Beer, Sunkist, Canada Dry, Hawaiian Punch, Schweppes, Diet Rite, Clamato, Mr & Mrs T's Mixers, Rose's, Mistic, Yoo-hoo, Orangina, IBC, Stewart's, Nantucket Nectars and other well-known consumer brands. For additional information, visit http://www.cadburyschweppes.com/csab.
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About Dr Pepper
Dr Pepper is a leading brand in the beverage portfolio of Plano, Texas- based Cadbury Schweppes Americas Beverages (CSAB), a subsidiary division of Cadbury Schweppes plc (NYSE: CSG). CSAB is one of the largest producers of soft drinks and premium beverages in the Americas. CSAB's brand portfolio includes Dr Pepper, 7UP, Snapple, Mott's Apple Juice, RC Cola, A&W Root Beer, Sunkist Soda, Canada Dry, Hawaiian Punch, Schweppes, Diet Rite, Clamato, Mr & Mrs T Mixers, Holland House Mixers, Rose's, Mistic, Yoo-hoo, Orangina, IBC, Stewart's, Nantucket Nectars and other well-known consumer brands. For additional information on CSAB and its products, visit http://www.brandspeoplelove.com/.
Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20071121/NYW041SOURCE: Cadbury Schweppes Americas Beverages
CONTACT: Greg Artkop for Dr Pepper, +1-972-673-8470,
greg.artkop@cs-americas.com
Web site: http://www.brandspeoplelove.com/
http://www.cadburyschweppes.com/csab